How to create an ambassador program that actually works💰
In this blog post, we’re going to share with you a masterplan for an unstoppable ambassador program for your e-commerce health brand.
If you’re not yet leveraging ambassador programs, you’re leaving serious growth on the table. 🚀
Our clients were focusing on one-time gifting with influencers, which only led to gifting and ghosting 👻 until we implemented a strategic ambassador program.
The reason you want a systemised ambassador program is so that you can generate content on a monthly basis and have no doubt that influencers will share your products.
Your brand awareness is automatically growing each time an influencer shares your product.
Here’s a step-by-step guide to creating an ambassador program that builds brand loyalty and drives specifically brand awareness.
1. Set Your Foundation 🏠
Start with clear goals:
Are you aiming for brand awareness, sales, or social media growth?
Define KPIs: sales generated, social media mentions, UGC (user-generated content).
Then, build your dream ambassador profile:
Eg. Micro-influencers (5K–50K followers) with authentic engagement.
A mix of niches that align with your audience - think biohacking, health, productivity...
2. Create a 2-Tier System 📈
Not all ambassadors are the same, so treat them accordingly.
💎 Tier 1: Paid Influencers
Work with influencers who have a proven ability to drive conversions.
Offer flat fees, commission-based payments, or both (hybrid works wonders).
These ambassadors become the face of your campaigns.
💎 Tier 2: Product-Gifted Advocates
This tier is ideal for micro or nano-influencers who are genuinely excited about your brand.
Send them free products in exchange for content creation and honest reviews.
Their authenticity and relatability build trust with their audience.
💡 Pro Tip: Create a seamless process for Tier 2 ambassadors to work their way into Tier 1 through performance metrics like UGC quality or sales results.
3. Keep Them Engaged with Monthly Webinars
💻 Your ambassadors need to feel like part of the team:
Host monthly webinars to share updates, celebrate wins,
and brainstorm new ideas.
Provide insider knowledge of products and industry trends.
Use this time to collect feedback - your ambassadors are also your best focus group 🤓
4. Incentivize Like a Pro
💰Exclusive Discounts: Share codes they can use or pass to their followers.
Performance Bonuses: Tier-based rewards for top sellers or best-performing content.
VIP Perks: Early access to new products, branded merch, or invites to special events.
5. Make It Easy to Succeed
📝 Provide them with ready-to-go resources: templates, visuals, hashtags, and campaign guidelines.
EASE is everything - at Locus, we have partnered with the Ai tool - Modash.ai to give you the best possible data to back your campaigns.
You can schedule a call with a member of our team now: https://calendly.com/locus-frida/30min
