Turn your current customers into ambassadors + FREE GUIDE
No budget for influencer marketing?
No problem.
In this blog we will share with you how to turn your customers into ambassadors for your e-commerce brand.
(FREE guide linked at the bottom!)
More people deserve to know about your brand, so here’s how you can turn your current customers into ambassadors.
We’re talking about CGC.
→ Customer Generated Content.
Here's how to turn your customers into ambassadors:
1️⃣ Launch Referral Programs:
↳ If I love a brand and get given a code to share with my besties, I love the feeling of being able to give something I love, to them.
Brand Example: You Can Beam had a referral scheme which allowed you to give your best friend 20% off their order.
2️⃣ Personalized Care Packages & Occasions:
↳ Birthdays are a great way to show your customers that you care.
Brands like TALA, GymShark and my gym membership all hopped into my inbox on my birthday which made me very happy.
3️⃣ Gamify the process.
↳ Gamify the customer experience by incorporating elements like challenges, badges, and rewards to make interactions with your brand more engaging and enjoyable.
Brand Example: Habitica is a habit-tracking app that gamifies personal development by allowing users to create avatars, earn rewards and level up as they complete tasks and achieve goals.
4️⃣ Provide Exclusive Insider Access:
↳ Make your loyal customers feel valued by offering them exclusive access to new product launches or behind-the-scenes content. Involve them in the decision-making processes,
Brand Example: Astrid Wild ask their community to name their new styles! This increases engagement on socials and gives their customers a sense of importance to the brands success.
5️⃣ Co-Create Projects with Your Customers.
↳ Involve your customers in the co-creation of new products or services, allowing them to provide input and feedback throughout the development process.
Brand Example: Lululemon launched a co-creation project called "The Lab" where customers could provide feedback on prototypes and help shape future product designs. Customers who participated became invested in the brand's success
You customers are loyal; advocates for your brand, once you nurture them - your LTV will skyrocket.
Set up a strategy for your customers so that they keep coming back.
Retention is the goal!
Download the FREE guide for more in depth explenations and strategies on how to do the above ⬆️
Download your guide here.
🚀 The guide contains:
- Brand Examples
- Strategies to implement today
- How you can apply these strategies to your brand