How to use influencers at Christmas - to sell more products🎄
Christmas is here…the most wonderful time of the year!
But this can also be the most stressful…
You have the potential to have the best festive season yet, you see all of these brands collaborating with influencers and content creators..
You start seeing campaigns, product bundles, gift wrapping etc..
But don’t worry! In this post we are going to give you 5 steps sharing HOW you can use influencers over the Christmas period.
If your brand wants to stay ahead of the curve and build meaningful relationships with your audience then you need to be humanising your platforms and working with brand ambassadors or UGC creators to create engaging content.
Be prepared and start ASAP. It takes time to find the right influencers so start early November and plan your campaigns.
Depending on how big your brand is, work with multiple influencers in a similar niche to your brand, we have left some examples below.
TALA -
HUEL -
PURENESS -
GYMSHARK -
3. Get your website and socials ready
When your creators promote your brand to their followers, you need to be ready.
Have a clear feed.
Have a clear Call to Action and have your Christmas products (or hero products clear to your audience and ready to sell.
Tips:
Create gift sets
Create special Christmas bundles / offers
Have your influencers promote a specific product which you want to sell
4. Decide how you are working with your creators
Are you giving them a discount code?
Are you gifting them in return for video / static content?
Are you paying them for content in return?
5. Stay organised
Working with an agency or using an influencer software is a great way to stay organised - it can get complicated if you lose track of your collaborations.
The benefits of influencers:
They do the selling for you
You reach a wider audience
Your message is amplified
If you want to work with influencers to amplify your brand message then get in contact with us. It's important to note that relying solely on your team to create UGC is a big ask, not everyone is camera confident and this content should feel natural and authentic.👏🏼
UGC marketing is very different to influencer marketing and we work with both at Locus. Influencer marketing is about positioning yourself among culturally relevant people, tapping in to their communities and tapping in to the style of content that influencer has worked hard to establish.
✨ UGC is about building a consistent flow of engaging content to take your audience along the customer journey from discovery through to retention. It's also about building a sense of personality and familiairity.
Want to know more about out creators? Contact us and let us show you!🤍
frida@locusadagency.com
